Based in Upstate South Carolina, Loyalty Records was established in 2018 by CEO Sha'la (1st Lady) Holmes.
As Vice President of Coalition Dj's North Carolina 1st Lady has worked first hand with independent and mainstream artists developing and learning the music culture. Ultimately adding hip hop artist, Baby Simba to the roster as an independent artist and COO for Loyalty Records 2020. Now partnered with Symphonic for music distribution and publishing, to-date Baby Simba has more than 300k total music stream.

2021 JayWill (producer) is named Lead Sound Director for artists under the Loyalty Records. In addition to unmatching pulsating beats JayWill kicks off the freshman roster for 2022 introducing artist HoodieSwayQ under Loyalty Records newest Pop/Hip Hop artist.

1st Lady

Baby Simba

HoodieSwayQ

JayWill